The Local Motive

The Consumer

Special | 27m 26s

Who is the local food consumer and what are the roadblocks to getting them to eat more local? While price is the most talked about obstacle, it's only the tip of the iceberg. People who buy local food today are making a values-based purchase paying more to eat something they feel is healthier, better tasting and better for the local economy.

Aired: 02/16/17

Rating: NR

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